Profiles
SAFE brings together interdisciplinary academics and industry-connected researchers with expertise in sustainable fashion, business, technology and consumer behaviour. Through rigorous research and collaboration, we turn specialist knowledge into practical solutions for industry and society.
Research Team
Prof. Gianpaolo Vignali
Professor of Sustainable Fashion Business
Manchester Fashion Institute. Manchester Metropolitan University. Prof Gianpaolo Vignali. www.linkedin.com/in/gianpaolovignali
Prof. Daniella Ryding
Professor of Fashion Marketing and Education Lead
Manchester Fashion Institute. Manchester Metropolitan University. d.ryding@mmu.ac.uk linkedin.com/in/daniella-ryding-7309263b
Dr Hilde Heim
Senior Lecturer, Deputy Division Head – Fashion
Manchester Fashion Institute. Manchester Metropolitan University. h.heim@mmu.ac.uk. www.linkedin.com/in/hilde-heim-designer-educator
Dr. Ijeoma Onwumere
Lecturer, Fashion Business & Marketing Analytics
Manchester Fashion Institute. Manchester Metropolitan University. i.onwumere@mmu.ac.uk linkedin.com/in/ijeoma-onwumere-9824a1226
Dr. Eddie Chen
Lecturer, Fashion Marketing
Manchester Fashion Institute.
Manchester Metropolitan University.
Dr. Songyi Yan
Senior Lecturer, Fashion Business
Manchester Fashion Institute.
Manchester Metropolitan University.
Dr. Tahera Kalsoom
Lecturer, Fashion Business Analytics
Manchester Fashion Institute.
Manchester Metropolitan University. t.kalsoom@mmu.ac.uk.
Prof. Maragret Bruce
Research Professor
Manchester Fashion Institute.
Manchester Metropolitan University. m.bruce@mmu.ac.uk.
Dr. Farag Edghiem
Senior Lecturer in Digital Marketing Communications
Manchester Fashion Institute.
Manchester Metropolitan University. f.edghiem@mmu.ac.uk.
Dr. Yujiao (Jade) Wang
Lecturer in Digital & Fashion Marketing
Manchester Fashion Institute.
Manchester Metropolitan University.
Dr. Clare Richardson
Lecturer in Fashion Consumer Behaviour
Manchester Fashion Institute.
Manchester Metropolitan University. c.richardson@mmu.ac.uk.
Visiting Professor and Affiliated member
Prof. Vince Mitchell
Visiting Professor, Consumer Behaviour
Manchester Fashion Institute. Manchester Metropolitan University. vince.mitchell@sydney.edu.au
Prof. Sally Dibb
Professor of Marketing & Society
Business School
Manchester Metropolitan University
s.dibb@mmu.ac.uk.
Dr. Morolake Dairo
Lecture Fashion Marketing
Manchester Fashion Institute. Manchester Metropolitan University. m.dairo@mmu.ac.uk. www.linkedin.com/in/morolake-dairo
Dr. Sharon Nunoo
Lecturer, Fashion Business
Manchester Fashion Institute. Manchester Metropolitan University. s.nunoo@mmu.ac.uk. www.linkedin.com/in/dr-sharon-nunoo-b58b0115a
Dr Katayoun Zafari
Senior Lecturer in Marketing
Business School
Manchester Metropolitan University
Cathy Chase
Senior Lecturer, Programme Leader – Fashion Buying & Merchandising
Manchester Fashion Institute. Manchester Metropolitan University. c.chase@mmu.ac.uk. linkedin.com/in/cathy-chase-9479011b