Profiles
SAFE brings together interdisciplinary academics and industry-connected researchers with expertise in sustainable fashion, business, technology and consumer behaviour. Through rigorous research and collaboration, we turn specialist knowledge into practical solutions for industry and society.
Research Team
Prof. Gianpaolo Vignali
Professor of Sustainable Fashion Business
Manchester Fashion Institute. Manchester Metropolitan University. Prof Gianpaolo Vignali. www.linkedin.com/in/gianpaolovignali
Prof. Daniella Ryding
Professor of Fashion Marketing
Manchester Fashion Institute. Manchester Metropolitan University. d.ryding@mmu.ac.uk
Dr Hilde Helm
Senior Lecturer, Deputy Division Head – Fashion
Manchester Fashion Institute. Manchester Metropolitan University. h.heim@mmu.ac.uk. www.linkedin.com/in/hilde-heim-designer-educator
Dr. Ijeoma Onwumere
Lecturer, Fashion Business & Marketing Analytics
Manchester Fashion Institute. Manchester Metropolitan University. i.onwumere@mmu.ac.uk
Dr. Eddi Chen
Lecturer, Fashion Marketing
Manchester Fashion Institute. Manchester Metropolitan University. e.chen@mmu.ac.uk. www.linkedin.com/in/dr-eddie-chen-4b5a71144
Dr. Songyi Yun
Senior Lecturer, Fashion Business
Manchester Fashion Institute. Manchester Metropolitan University. s.yan@mmu.ac.uk
Dr. Tahera Kalsoom
Lecturer, Fashion Business Analytics
Manchester Fashion Institute. Manchester Metropolitan University. t.kalsoom@mmu.ac.uk. www.linkedin.com/in/tahera-kalsoom-657ab8129
Dr. Farag Edgheim
Senior Lecturer, Digital Marketing Communications. f.edghiem@mmu.ac.uk. www.linkedin.com/in/dr-farag-edghiem-9129961b
Visiting Professor and Affiliated member
Prof. Vince Mitchell
Visiting Professor, Consumer Behaviour
Manchester Fashion Institute. Manchester Metropolitan University. vince.mitchell@sydney.edu.au
PhD Student
Dr. Morolake Dairoo
Fashion Marketing
Manchester Fashion Institute. Manchester Metropolitan University. m.dairo@mmu.ac.uk. www.linkedin.com/in/morolake-dairo
Dr. Sharon Nunoo
Lecturer, Fashion Business
Manchester Fashion Institute. Manchester Metropolitan University. s.nunoo@mmu.ac.uk. www.linkedin.com/in/dr-sharon-nunoo-b58b0115a
Cathy Chase
Senior Lecturer, Programme Leader – Fashion Buying & Merchandising
Manchester Fashion Institute. Manchester Metropolitan University. c.chase@mmu.ac.uk. linkedin.com/in/cathy-chase-9479011b
Helen Whittle
Research Assistant, Faculty of Health
Psychology and Social Care, Manchester Metropolitan University
Nicola Randall
Research Associate, Barnsley Assistive Technology Service
Barnsley Hospital NHS Foundation Trust
Dr Edward Webb
Research Fellow in Health Economics, Faculty of Medicine and Health
University of Leeds